My shop's flower cooler went from a mess to a showpiece in about three weeks
I run a small shop in Boise, and for years my display cooler was just a jumble of buckets. Customers had to dig through it, and stems got damaged. My cousin, who manages a grocery floral department, visited and said, 'This looks like a storage fridge, not a sales tool.' That hit me hard. I spent a weekend pulling everything out. I invested in clear, tiered risers and grouped flowers by color instead of type. I also added a small sign with care tips for each main variety. The change wasn't instant, but after three weeks, I saw a real difference. People now spend more time looking, and my sales on premium stems like peonies and orchids are up almost 20%. Has anyone else redone their cooler layout and seen a big jump in how people shop?