Decided to skip the big chamber mixer for a local networking event
I had a choice to make for my dental practice's community outreach. I could either sponsor a table at the big annual Edmonton Chamber of Commerce gala, which costs about $800, or put that money towards a series of smaller, more focused networking events. I went with the smaller events. It meant more legwork for me, setting up at three different neighborhood business meetups over the last two months, but the conversations were way better. Instead of a two-minute chat over a rubber chicken dinner, I had real talks with a bookkeeper, a local cafe owner, and a graphic designer, all within a few blocks of my office. We've already started referring clients to each other. It felt less like a transaction and more like building something. For those who've done both, do you find the smaller, repeated connections actually bring in more solid leads than the one big splash?