The day I stopped scheduling posts and started listening to my feed
For like 3 years I used a content calendar that I planned out 2 weeks ahead, thought that was the professional way to do it. Last month I had a post about a clogged drain that I wrote in 10 minutes on my phone, no planning at all, and it got triple the engagement of anything I'd scheduled. Turns out my followers respond to the stuff I actually care about in the moment, not the generic tips I prepped. I went back and checked my analytics from March and April, the unscheduled posts had a 61% higher reply rate. Now I keep a running list of ideas but only post when something feels worth shouting about. Has anyone else ditched their planner and seen their numbers go up, or am I just getting lucky with timing?