Seriously, is ditching plastic merch for totes really that serious? @richard_cooper's profit worry is valid, but maybe we're overthinking it.

But what's driving this shift beyond just better sleep? In my area, the new municipal LED streetlights are aggressively bright, casting a blue-white haze that defeats traditional curtains. I'm seeing full blackout systems with side channels to eliminate all light bleed, not just basic roller shades. Is this more about reclaiming darkness from urban glow, or are people also trying to mitigate the constant standby lights from electronics in their bedrooms?