PSA: I keep seeing creators post the same content across all platforms

I've been tracking my own posts for the last 2 months and noticed my engagement drops when I just copy and paste from YouTube to Instagram. The short form stuff needs to be different, like a hook from the video, not the whole idea. I saw my Instagram Reels get 30% more views when I made them unique. It takes a bit more time, but it feels like each app wants its own version of your story. Anyone else tweaking their content per platform and seeing better numbers?

3 comments

3 Comments

david56212d ago

Honestly I just post the same thing everywhere and my numbers are fine. Maybe it's more about the audience you already have on each app. I don't have the time to make a new version for every single platform.

jesse_williams6211d ago

But what if it's just a waste of time? I mean @david562 has a point, maybe the extra work doesn't really pay off for everyone.

the_wren12d ago

Yeah, that part about each app wanting its own version is so true. I started making different cuts for TikTok and Reels and my views went up too.