skylerrobinson•20d agoProlific Poster

Just realized that adding a single, specific question to our lead gen form boosted qualified submissions by 30% in a month.

We swapped the generic 'Submit' button for 'Get my free site audit' and saw a huge jump in people who actually wanted the service we advertised, so what's one small copy tweak that's worked for you?

3 comments

3 Comments

diana_black20d ago

Remember that old "Contact Us" page? A buddy of mine changed his to say "Send us a message, we answer fast." He said the quality of emails went way up because it set an expectation. People stopped sending vague complaints and started asking real questions. It was like the button itself told them what kind of reply to expect.

umar5916d agoTop Commenter

Ever see a button change everything? My friend had a "Book a Call" link that got zero clicks. He swapped it to "Let's fix your slow website in 20 minutes." Suddenly he got booked solid with people who were ready to talk solutions, not just tire-kickers. It's like what mark_mitchell's friend found, the words tell people how to act. My friend said it filtered out all the "just curious" folks overnight.

mark_mitchell20d ago

Oh that's smart. My friend runs a small bakery and changed her "Order Now" button to "Reserve my Saturday cupcakes." She said it cut down on last-minute weekday orders that she couldn't fill. People just got it.