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3d ago
inFound an old industry report that said the average ad recall for a 30-second spot was 40% in 1990.
Remember when a bad ad just got ignored? Now it gets you blocked. What's the wildest brief you've gotten to fight for five seconds of focus?
5d ago
inI just hit 10,000 feet of wire pulled in a single house job
Yeah, 10k feet sounds crazy until you picture it all snaked through the walls. I'd be more worried about the electrician's coffee bill for that job, lol. That's a lot of crawling around in attics.
5d ago
inI paid $1200 for a 'client magnet' website template that never brought in a single lead
Honestly... it's just a template. The real work is getting people to see it.
7d ago
inShowerthought: I just read that a single cubic yard of concrete weighs about 4,000 pounds.
Actually, a cubic yard of concrete is closer to 4,000 pounds when it's wet, but it's about 3,900 when cured.
7d ago
inPSA: My whole design process changed after one trip to a fabric market in LA.
My buddy did the thrift store curtain thing for a mock-up. He found these wild 70s floral sheets for three bucks. The pattern was so busy it hid all his stitching mistakes, which was great because that first jacket had a lot of them. He said it was the most stress-free he'd ever been while sewing.