Rant: I heard a client say 'I just need a quick logo' and it made me think about my pricing

I was at a coffee shop in Portland yesterday, working on a project, and the guy at the next table was on a phone call. He said, loud and clear, 'Yeah, I just need a quick logo, nothing fancy, maybe a couple hundred bucks.' I mean, idk, maybe it's just me but that hit hard. I've been doing freelance graphic design for about two years now, and I used to jump at those 'quick' jobs because I needed the cash. But they always end up taking way longer than you think, with tons of revisions, and you feel totally underpaid. That one comment made me realize I need to stop letting clients set the value of my work. I'm thinking of setting a flat minimum project fee of $800, no matter how 'simple' they say it is. Has anyone else made a big change to their pricing after something small like that?

3 comments

3 Comments

susanm5618d ago

Yeah, I set a minimum project fee last year and it was the best move I made. It filters out the "quick job" clients who don't respect the work. Now I only get people who see the real value.

johnson.paul18d ago

How high did you set your minimum, @susanm56? I did the same thing and it totally changed the kind of clients I talk to, way less stress now.

benclark11d ago

Totally agree. Did the same thing and it cut out all the low effort requests overnight.