My client's ad went live with a typo in the headline during a big Chicago campaign

I caught it 20 minutes after launch, called the station manager directly, and we got a corrected version up before the morning drive. Anyone else ever have to fix a live ad that fast?

3 comments

3 Comments

emmag221mo ago

Honestly, a typo in a Chicago ad feels like a pretty small bomb to defuse. Tbh, most people just tune out the radio anyway.

oscarc531mo ago

Before the morning drive" is some serious pressure. I once had a local radio spot for my shop air with the wrong phone number, which is basically a disaster. That kind of quick fix feels like you just defused a bomb.

the_eric1mo ago

Oh man, @oscarc53, that wrong number thing is the worst. Been there. My go-to is always having a backup script taped right to the studio mic, just in case.