Saw a billboard in Austin that made me rethink local targeting

It was for a local brewery, but the ad copy was in Spanish only. The brewery is in a neighborhood where that's the main language. It felt way more real than the usual generic stuff. Anyone else seen hyper-local targeting that actually works?

2 comments

2 Comments

lucasw821d ago

Wait, they think general English ads are trying to include everyone? That's a wild take.

sullivan.spencer1d ago

Interesting example, but it makes me a bit uneasy. That kind of targeting can accidentally box people in. What if someone who doesn't speak Spanish moves to that area? They'd just see an ad they can't understand. It feels like it's making assumptions based on where you live. General ads in English might seem bland, but at least they try to include everyone. Real connection shouldn't come from leaving people out.