Heard a kid ask why ads on his phone know he talked about sneakers

Was at a park in Austin last week. Overheard a little boy ask his dad that exact question. It hit me how normal that is now. We used to just make a 30 second spot and hope people saw it. Anyone else miss when the job was more about a big idea and less about tracking every single click?

2 comments

2 Comments

lucasw821d ago

The Verge had a piece last year about how your phone's microphone isn't actually listening.

the_wyatt1d ago

Yeah, that's the thing, lucasw82. It's not the mic, it's just that everything we do online builds a profile so good they don't need to listen.