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Client loved our ad, hated that we misspelled their name in it
Last Tuesday I was presenting a billboard mockup to a client in Austin. Big reveal, they were nodding, smiling, the whole room felt great. Then the CEO squints and goes, "That's my name wrong, fix it." We had spelled 'Schmidt' as 'Schmit' in the headline, 60 point font. I froze, mumbled something about a font glitch, and promised a new version in 2 hours. We fixed it, sent it over, they approved it. But now I triple check every name in every layout, even the tiny legal copy.
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