Burned $400 on a 'viral' TikTok ad strategy that flopped

I saw this guy on TikTok saying you could get huge reach by boosting posts for just 24 hours with a specific audience filter (like 'people who watched 75% of a competitor's video'). I put $400 into it for a client's new tool launch last month. The views were high, but the actual clicks and sign-ups were basically zero, which was a total waste. Has anyone found a better way to test these short-term ad ideas without losing a chunk of cash?

3 comments

3 Comments

gavin69211d ago

Try a tiny budget first to see if it actually works.

king.aaron11d ago

My first real project needed a full budget to even start, @gavin692.

felix_hayes644d ago

Honestly, I just test with $20 now, like @gavin692 said.