A client said my ad copy sounded like a robot, so I started reading everything out loud before sending.

After they pointed out the lack of a human voice in a campaign last month, I now record myself saying the copy and only use what doesn't make me cringe, which cut my first drafts by about half.

3 comments

3 Comments

dakota_patel989d ago

I used to think reading aloud was silly, but your cringe test idea actually makes perfect sense.

mary_martin229d ago

It's actually called the "cringe test", not my idea. Works wonders for editing though.

averymartin6d ago

Heard a podcast say reading backwards catches different mistakes.