Update: the stat that 1 in 5 break ins happens through an unlocked door still bugs me
Saw that number in a training booklet at my shop in Dayton last week. Twenty percent. That means a chunk of the panels we install never even get tested because the door was wide open anyway. Customer asked me why she needs sensors on every window when her neighbor got hit through the garage. I get it now, the lock is the alarm, we just sell the backup. Do you lead with that stat on walkthroughs or keep it in your pocket?
Did you catch that FBI crime data breakdown a while back where they said like a third of home break ins don't even involve force? Kinda backs up what you're saying about the lock being the real alarm. I usually save the stat for when a customer pushes back on price, then hit them with it.
That stat gets thrown around a lot but the way it's counted is doing a bunch of heavy lifting. "No force" covers stuff like unlocked windows, garage doors left up, and people who had a key, so it doesn't really prove a lock stops anybody, it just means some folks hand the guy an open door. Real talk, most of those no-force jobs are crimes of chance, somebody tried a handle and got lucky, and a cheap lock stops that just as well as an expensive one. @hayden_nelson85 if you're using it to win a price fight that's fine, just don't lean on it like it's gospel or a sharp customer will poke holes in it.