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Saw a 40% jump in CTR after switching headlines to odd numbers
Started testing numbered lists with odd digits like 7 and 9 instead of 10 and saw the shift within two weeks on three different campaigns. Anyone else notice odd numbers beating even ones on your ad copy?
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the_faith26d agoMost Upvoted
Placebo effect or just random luck. Even numbers stick in your head better and actually make people feel like they know the full scope of what they're getting.
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jenkins.reese26d ago
Odd numbers just feel more specific and believable, like a real person picked them instead of a round number.
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