Overheard a client call that changed how I pitch my landscaping ads

Tbh, I was grabbing coffee and the guy next to me was telling his client, 'We're not selling mowing, we're selling you back your Saturdays.' Honestly, I've been using that line in my own Facebook ads for my company and the click-through rate went up 15% last month. Anyone else find a simple phrase that just clicks better?

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1 Comment

wendy3912h ago

Wait, you just used that line without asking him first?