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Client asked for a 'viral' ad, then shot down every single idea I brought
Spent 2 weeks pitching 9 concepts for a local coffee chain in Portland, and the owner kept saying 'make it more like that TikTok dance thing.' Finally showed them data from our last campaign, 0.4% engagement on video ads, and asked what they actually wanted. They said 'make me look cool.' Walked out after that. Has anyone else had a client who wants results but refuses to listen to the numbers?
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the_simon19d ago
Wanting results without listening to data is just wanting magic.
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