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Back in 2019 I was sure TikTok ads were just a fad for kids
After seeing a competitor's campaign in Phoenix get a 22% conversion lift, I had to test it myself. What's the biggest platform shift you've been wrong about?
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the_brian3d ago
Honestly that 22% lift in Phoenix could just be a lucky test or a weird local trend. I still think TikTok ads are mostly a fad for reaching a young crowd that doesn't actually spend much money. The platform shifts I've been wrong about are usually the ones that stick around for more than a couple of years, not the latest flashy thing. It's easy to get fooled by one good case study.
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oscar7433d ago
Remember when everyone said Instagram was just for food pics and wouldn't sell anything? I feel like we're watching the same movie again with TikTok. It's tough to know when a platform is actually changing or if it's just noise.
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