A client at a Toledo diner said our billboard looked like a phone book ad, and he was right

Mary Foster · 2026-10-12T02:15:03.799592+00:00

I was grabbing lunch with a guy who runs a chain of 4 tire shops, and he said print taught my whole generation to cram every fact into one frame, so now our digital spots still look like a wall of text. He showed me his current spot and I counted 9 words on screen at once, which is about 6 too many for a 15 second ad. How are you all handling clients who still want the whole menu in one spot?

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A client at a Toledo diner said our billboard looked like a phone book ad, and he was right | Advertising Pros - Chatter Central