My latest campaign crashed because I ignored the client's dumb data request

Two weeks ago I ran a big Facebook ad campaign for a local gym in Austin. The client insisted on using their own custom audience list from 2021. I pushed back, but they said just run it. The click-through rate was 0.3%, which is basically a disaster. After three days of zero conversions, I pulled the plug and rebuilt the campaign with fresh lookalike audiences. That got their cost per lead down to $8 from $45. Has anyone else had to fight a client over bad audience data?

3 comments

3 Comments

rileyb6115d ago

Honestly, the 2021 list thing is a huge red flag right off the bat. Nobody's email or interest data stays the same for three years, especially in fitness where people drop memberships faster than New Year's resolutions. You probably saved them a lot more money by pulling the plug early than they realize. Sometimes the cost of making a point with a bad client is way less than the damage from a dead campaign.

robinson.hannah12d ago

Did you ever have a client send you a list with their own cousin's email on it three times?

-1

jessica_robinson2315d ago

Those old gym membership lists are like expired yogurt - nobody wants them.