Dropped $600 on a local radio spot for my painting crew, got two calls and one was a wrong number

Blair Smith · 2026-10-02T20:50:04.225994+00:00

Last spring I paid $600 for a 30 second ad running ten times on a small station out of Tacoma. I got two calls total, and one guy was trying to reach a plumber. My nephew's free Facebook post about a fence job got more real leads than that spot did. Has anyone here actually made radio work for a small service business, or is it just not worth it unless you buy a ton of spots?

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Dropped $600 on a local radio spot for my painting crew, got two calls and one was a wrong number | Advertising Pros - Chatter Central