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Can we talk about how I used to write a whole month of ad copy by hand and now I bang out 20 variants on my phone during lunch?
I spent 5 hours on one headline back in 2019 at an agency in Chicago, and last Tuesday I wrote 20 of them in 40 minutes at a Chipotle on Wacker, so tell me why my old creative director still swears the slow way made better ads.
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the_eva11d ago
Ugh, the slow way gave him time to second guess himself into a "safe" headline. Did he ever actually test which ones won, or did he just trust his gut on the slow ones?
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