Some people think that all their business problems will be solved if they just get more traffic. The fallacy of course is that more traffic means more eyeballs and more eyeballs means more buyers.

Even if this has been disproven time and time again the belief still holds. What good is traffic to your business or home business if that traffic doesn’t want what you have to sell.

Successful pay per click advertisers understand this. Successful direct marketers know this. But then there is a whole other world that just doesn’t seem to get it and falls for the “any traffic is good traffic” time and time again.